Why Do Hearing Aids Cost So high? The Answer Is - They Don't!
The truth behind the high prices perceived for hearing aids is located in the tactics used to sell hearing aids. Tactics are old and used in many consumer goods. The recommended retail price significantly increased; Dealers will then advertise large discounts for instruments that when applied to retail prices increase AIDS discounts for current market prices. Recently I saw advertisements saying, "saving up to $ 6,000 on a set of digital hearing aids." How is it possible when the most expensive hearing aids sell for around $ 6,000 for Binaural, two hearing aids, set? The answer is simple. Consumers, or patients, are led to believe, with deceptive ads, that regular prices are much higher than actual. Hearing aid dealers then offer big discounts, or buy one, get one free coupon that suggests a significant price reduction for patients. While we talk about cheat advertising, there are many advertisements that suggest, "We sell the only hearing aids produced in Utah,"